The Book Of Beautiful Questions - Warren Berger

Book club | 18.09.2020

The Book of Beautiful Questions – Warren Berger

Our book shelf is always bursting at the seams with the latest reads. So, in the spirit of sharing, we created The Culture Club’s book club. Read on for our review of ‘The book of beautiful questions’, by Warren Berger.

What is The Book of Beautiful Questions all about?

The book of brilliant questions is full of research, insight and banks of questions focused on decision making, creativity, relationships and leadership.  

Who is it for?

If you’re looking to think differently, boost creativity, make better decisions or work out your next career move; this one’s for you.

The best bits

The question bank

Sets of questions peppered through every chapter that help put the insight and research into action. At the very back of the book is an index of all the questions – There really is a question for every occasion and it’s a must have addition to anyone’s desk.

How to build a better question

If you’re in need of some tips to build your questioning muscle, there are six quick methods you can try to build better questions:

  • Open it up – using words like why and how. Rather than ask ‘have things changed in the past three months?’ try ‘How have things changed in the past three months?’
  • Close it down – Sometimes closing a question down can be helpful. Rather than ‘why is there a problem?’ ‘Is there a problem’ might be enough
  • Sharpen it – Precise questions get better answers. Rather than ‘how will changes in the market affect us’ try ‘how will the rise of e-commerce in the market affect us?’
  • Add a ‘why’ – Find the question behind the question. Simply add ‘why’ to the end of any question. What are you most excited about – and why?
  • Soften it – Avoid confrontation. Rather than ‘Why are you doing that way?’ try I’m curious to know, why are you taking that approach?’
  • Neutralise it– Remove any temptation to lead the question. Rather than ‘Wasn’t that film awful?’ try ‘What did you think of the film?’

The Big Beautiful Question (BBQ)

Big beautiful questions can’t be answered by google. It might be a question for yourself or for your team, linked to your purpose and passion and present a problem that you will pursue over time.

Great BBQs start with ‘How might I…’ and will challenge you to search hard for the answer.

Would you like to read this book?

Once we’ve finished reading a book, we share the headlines and then pass it on to anyone who wants to read it – just send us a message and we’ll pop it in the post. Once you’re done with it, you can either let it live forever on your shelf or share it with someone new.

As always, if you’d like to read this book, email

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