Culture that delivers

Culture isn’t soft, it’s strategy’s operating system. It powers how people think, decide, and deliver. We help you turn plans into progress and values into visible action—so performance grows, connection deepens, and change sticks.

Real change. Real people. Real results.

Building a culture of connection that powers frontline impact.

When culture drifts, performance soon follows. Macmillan’s 440‑strong Direct Services Team had been stretched by rapid growth and remote work. We didn’t impose a fix from above. We listened deeply. We helped them reflect, reconnect and reimagine their shared experience through daily journaling, collaborative workshops and data‑powered insight. The result? A revitalised culture strategy, built from the inside out.

said our insights captured exactly what a good or bad day in Direct Services really feels like.

agreed our insights reflected their real experience with managers.

Reflection made tangible. Journals turned self-expression into culture-shaping data—inviting emotion, building trust, and giving every colleague a voice that counted.

Real stories, real signals. Weekly prompts unlocked rich, honest reflections—proving that behavioural insight lives in everyday moments, not metrics.

Where AI meets EQ. We analysed 750+ stories using smart tech and sharp strategy—to map the emotional truths behind the data.

From insight to action. This wasn’t just a report—it was a catalyst. Designed to provoke, prioritise and propel meaningful change, grounded in what people actually said.

“The Culture Club stood out as having a different approach—energetic, creative, and personal. We now have a culture plan that will truly reshape our colleague experience.”

Ann O’Flynn, Head of Information and Support, Macmillan

The problem isn’t culture.
It’s making strategy feel real.

We help you close the gap between strategy and behaviour, so culture drives measurable results.

Make culture your strategy’s competitive edge.

Our practical experiences turn ideas into everyday actions—connecting purpose to performance, and teams to what really matters.

The Culture Club

Strategic Narrative

Craft a clear, human story that connects strategy to everyday work — inspiring people to understand, believe in, and act on change.

What you’ll get:

  • A unifying story that brings your strategy to life
  • Clear language leaders can use to spark belief
  • Tools to help teams live the message every day
The Culture Club

Culture Blueprint

Define the beliefs, behaviours, and habits that power performance — turning culture from a concept into a clear, practical blueprint for action.

What you’ll get:

  • A co-created framework built from real employee insight
  • Clear values and behaviours that guide everyday work
  • Rituals and practices that bring your culture to life
The Culture Club

Culture Audit Framework

See what’s really happening in your culture — where energy flows, where it fades, and how to turn small signals into meaningful change.

What you’ll get:

  • A practical measurement model for culture and impact
  • A dashboard to track progress and alignment over time
  • Insights that connect culture directly to business outcomes

Want your strategy to stick?
Build a culture that makes it real.